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【科研论文推送】《Food Control》朱莹等:Consumers’ intention to participate in food safety risk communication: A model integrating protection motivation theory and the theory of reasoned action

时间: 2022-05-06来源: 学科办

    : Ying Zhu, Xiaowei Wen*(文晓巍), May Chu, Sangluo Sun

    : Food Control

出版时间:  Aug 2022  :138

DOI: 10.1016/j.foodcont.2022.108993


Food safety risk communication aims to enhance stakeholders’ _understanding of the assessment and management of food safety hazards and allows people to make informed judgements about food production and consumption. To analyse consumers’ intention to participate in food safety risk communication, this paper develops an integrated model that combines the protection motivation theory with the reasoned action theory. Structural equation modeling with the partial least squares technique is used to test the theoretical model. Data were collected from 676 valid online survey responses from randomly selected consumers in northeast China. The results indicated that attitude is a key factor mediating the relationships between perceived severity, response efficacy, self-efficacy, and consumers’ intention to participate in food risk communication.


Food risk communication; Theory of reasoned action; Protection motivation theory; Consumers; Participating intention


This research was funded by the National Natural Science Foundation of China (71633002); the Department of Education of Guangdong Province, China (2020YQGP_BS002; 2018WQNCX294).