作    者:  Siying Long （龙思颖） , Zhongju Liao*

期    刊: 《Environmental Science and Pollution Research》

出版时间:  JUN 2021  卷: 28  期: 23

DOI: 10.1007/s11356-021-12811-2

论文地址: https://www.webofscience.com/wos/alldb/full-record/WOS:000615551100009

摘    要

To examine whether firms' environmental innovation can improve consumers' purchasing tendencies, we constructed a mediation model with moderation based on attribution theory. We used the altruistic attribution of firms' environmental innovation as the intermediation role and corporate environmental violations as the moderator, and we experimentally verified the model. The empirical results suggest that firms' environmental innovation positively affects consumers' purchase intention and that the positive effect of eco-product innovation is greater than that of eco-process innovation. Consumers' altruistic attribution of firms' environmental innovation behavior is decreased when an enterprise has environmental violations, which in turn weakens consumers' purchase intention.

关键词 

Environmental innovation; Eco-innovation; Purchase intention; Altruistic attribution; Environmental violation

基金资助：

the National Natural Science Foundation of China (72002073), the Soft Science Foundation of Guangdong, China (2019A101002048), and the Zhejiang Provincial Natural Science Foundation of China (LR20G030003).

责任编辑：董晓玲

审    定：黄  松